M2M is unique amongst UK agencies.

An agency born out of a passionate belief that many clients wanted a different type and style of media agency.

We were specifically created at launch to offer a better alternative to what existed in the marketplace. For those clients that need the class leading tools and resources of the largest networks, but value the integrity of client relationships, the high levels of service and immersion, and the entrepreneurial spirit that are at the heart of a small agency culture.

In 2003, Peter Thomson put this belief to the test in opening M2M. Originally the focus was on luxury, fashion and beauty clients, with the Esteé Lauder Group our founding client. However, it quickly became apparent that the M2M proposition had a much broader appeal across a wide range of categories and size of clients.

There are now 55 of us at M2M UK, all client facing, led by Managing Director, Alistair MacCallum. Our operational support, such as IT, HR and finance is managed centrally by Omnicom Media Group, meaning that our senior people can spend more of their time focused on clients and people.

In 2008, M2M went global and we now have offices in 24 countries.Our values and ethos remain true to the original proposition, and we continue to work best with brands we can get passionate about. Brands that aspire to work in partnership with their agencies, towards a common goal. 'Your Business, Our Passion' is at the heart of everything we do.